"From the opening ceremony to the closing ceremony, NBCUniversal had a Total Audience Delivery of 30.6 million viewers, marking an increase of 82% from the 2020 games in Tokyo."
"Many vowed to not watch the Olympic Games. Last week, NBCUniversal revealed that boycott, if it actually happened, was ineffective."
"Peacock also saw a significant increase in usage during the limits. More than 23.5 billion minutes of Olympics coverage was streamed, representing an increase of 40% from all prior Summer and Winter Olympics combined."
"The men's basketball gold medal game averaged 19.5 million viewers and peaked at more than 22 million, the most-watched gold medal games since the 1996 Olympics in Atlanta, Georgia."
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