"finally is especially useful for SMB owners that don't have time to learn 20 different apps for their bookkeeping and finance functions," Felix Rodriguez said. "SMB owners have many priorities and often limited time. But one of the most important parts of running a business is understanding financial metrics, including cash burn and cash flow."
Rodriguez's insights draw from his own experiences and the challenges faced by his family. He stated that not all small businesses were on a level playing field concerning bookkeeping and access to working capital.
Felix Rodriguez founded finally after noticing a gap in the market for SMB-focused financial services. The company now offers AI-powered bookkeeping, accounting, and corporate card services.
Since starting in 2018, finally has raised a total of $305 million across debt and equity, including a $50 million Series B round and a $150 million credit line.
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