Mercedes is backtracking on its strategy to have separate electric and combustion lineups due to disappointing sales numbers of the EQS, its flagship electric sedan.
Critics note that the unusual exterior design of the EQS has negatively impacted sales. Mercedes is thus shifting toward a more conventional look for its upcoming electric S-Class.
Q2 sales data revealed a 52% drop in EQS sedan and SUV sales in the first half of 2024, prompting Mercedes to reconsider its plans for electric models.
Despite plans for an electric version of the next S-Class around 2030, this new model will not carry the EQS nameplate, reflecting a strategy shift for Mercedes.
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