Made Card Raises $8M to Build the First Credit Card Designed for the Full Homeownership Lifecycle

"American homeowners manage some of the largest household expenses in the country - mortgage payments, home improvements, utilities, and maintenance - yet credit card rewards have largely ignored these categories in favor of luxury travel and dining perks that feel out of reach for most families. With 86 million owner-occupied homes and mortgage payments averaging $1,500 monthly, homeownership represents the single largest recurring financial commitment for most Americans, creating an untapped opportunity to deliver meaningful financial benefits where households actually spend."

"Through its partnership with Fairway Home Mortgage, Made Card introduces a unique redemption pathway where points can reduce closing costs or buy down rates on future refinances and purchases, directly addressing affordability challenges in today's higher interest rate environment. The Made app extends beyond rewards with AI-powered tools including a home journal, maintenance insights, and a smart assistant that helps homeowners manage the full lifecycle of their property."

"AlleyWatch sat down with Made Card President and Cofounder Christophe Van to learn more about the business, the Fairway partnership, and recent funding round, and much, much more... Who were your investors and how much did you raise? Made Card raised over $8M in an oversubscribed Seed round led by Jump Capital and Village Global, with participation from Recharge Capital, Soma Capital and several seasoned operators and angel investors from the mortgage, credit card, and structure"

American homeowners face major recurring costs—mortgages, improvements, utilities, and maintenance—that traditional credit card rewards largely overlook. Made Card offers the Made Essential Visa Signature Preferred Card, a no-annual-fee product designed to reward mortgage payments (including taxes, HOA, and escrow) and enhanced home-related spending like improvement projects, maintenance, and utilities. A partnership with Fairway Home Mortgage enables points to reduce closing costs or buy down rates on refinances and purchases, improving affordability under higher interest rates. The Made app adds AI-powered features such as a home journal, maintenance insights, and a smart assistant to help manage the property lifecycle. Made Card raised over $8M in seed funding led by Jump Capital and Village Global.

Read at Alleywatch