The 2025 EquityIQ product iteration integrates key variations from its predecessor, primarily presenting more open guidelines to accommodate condominium assessments. Mike Kent emphasized the enduring strength of the brand name, which fosters customer loyalty. The product's flexibility is pivotal, as it avoids restrictive FHA ties characteristic of Home Equity Conversion Mortgages (HECMs), alleviating common documentation issues during underwriting. Through this iteration, Kent aims to enhance customer engagement and capitalizes on existing brand recognition, positioning EquityIQ favorably in an increasingly competitive market of proprietary mortgage products.
"We love the brand name, he said. We think there's a level of following to it. If you don't have to start from scratch, you prefer not to."
"The differences between the new version of EquityIQ and what had previously been introduced primarily boils down to more open and flexible guidelines."
"What it allows us to do is just engage even deeper with our existing customers."
"It takes condominiums into account more while providing what he calls a fresh look at financial assessment."
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