Leaked pitch deck reveals how influencer Emma Chamberlain planned to grow her coffee brand to $33M in revenue this year
Briefly

Emma Chamberlain's coffee brand, Chamberlain Coffee, hopes to increase its revenue to $33 million in 2024, following a difficult year marked by supply chain issues. As part of a strategic pivot, the brand intends to prioritize profitability while expanding through retail and promotional efforts. A recent pitch deck obtained by Business Insider highlights a path to profitability expected by 2026. The brand has also initiated cost-cutting measures, achieving early profitability this year. Chamberlain has leveraged her internet fame to develop this venture since 2019, alongside her successful career as a content creator and influencer.
Chamberlain Coffee aimed to grow its revenue to over $33 million in 2024, yet faced challenges in supply chain management and transitioning to a profitability-focused strategy.
The company is focusing on retail growth and has made significant cost-cutting measures, allowing it to expect profitability for the entirety of 2025.
Read at Business Insider
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