Allied Van Lines has filed a lawsuit against a Boca Raton-based moving broker, Allied Van Lines Moving and Storage, for trademark infringement, claiming that the smaller company is damaging its reputation through subpar service and misleading practices. The lawsuit alleges that the broker uses Allied's name to attract customers with low quotes, only to rely on third-party carriers with poor service records. Despite cease and desist requests, the defendants continued their activities, leading to consumer complaints and bad reviews—a situation that dilutes the goodwill associated with Allied's brand.
Allied Van Lines alleges that Allied Van Lines Moving and Storage is infringing on its trademark by using the name to entice customers with false promises, ultimately harming its brand.
The lawsuit outlines how the Boca Raton broker misled customers into believing they were engaging with the legitimate Allied Van Lines, creating duplicate websites to exploit the reputation of the larger company.
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