In College Sports' Big Money Era, Here's Where the Dollars Go
Briefly

In today's college football landscape, significant financial resources have become crucial for creating championship-caliber teams, fundamentally shifting the recruitment and retention of elite talent.
With the introduction of N.I.L. deals, compensation for top college football players has dramatically increased, giving teams that can afford to pay top dollar a distinct competitive advantage.
As Nick Saban stated, "It's whoever wants to pay, the most money raised, the most money to buy the most players, is going to have the best opportunity to win.'
The transformation of college athletics has created a marketplace that resembles eBay, where teams essentially bid to acquire the best talent available.
Read at www.nytimes.com
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