The founder of Motette launched a children's pajama brand after moving to Sydney because she could not find pajamas for her two young children that matched her personal aesthetic. She begins work at about 3 a.m. to accommodate the East Coast time difference, which allows her to clear emails and calls early and focus on creative work after the East Coast is offline. Those hours produce productivity but also lead to exhaustion by mid-afternoon and reduced energy for parenting. Her partner has taken on more childcare responsibilities, and the current schedule is unsustainable despite strong business growth and a desire for a more normal workday.
Working odd hours has its pros and cons When I start work, I typically have a full inbox to work through. In some ways, this makes my day easier. I get through all my calls and emails in the first portion of my day and then have time for the creative side of the business after the East Coast is offline. But it also means that by 4 p.m. my time, I'm usually exhausted.
My husband has been great throughout all of this, but he's had to carry an uneven balance with our kids the past year as I've gotten the business off the ground. He's had to get them off to day care each morning, and when they wake up in the middle of the night, he always has to be the one to get them since I'm working.
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