How to strike a deal with Shark Tank's newest billionaire judge
Briefly

Lubetzky emphasizes the importance of being authentic in business, stating that copying others is a mistake, as the market is constantly changing. "If you see somebody do ABC and you try to replicate ABC, it's the biggest mistake, because the market has changed." He believes entrepreneurs should focus on personal strengths and think creatively rather than following a pre-scripted path.
Reflecting on his experiences, Lubetzky shares a crucial lesson: "Just be yourself. You do not want to follow other people's playbook." His own ten years of mistakes have taught him that authenticity is vital for success, and aspiring entrepreneurs should embrace their uniqueness.
Lubetzky strives for a nurturing yet honest approach as a judge on Shark Tank, stating, "I view myself as the kind shark, but in the evolved kind word, not like the nice shark." He emphasizes the need to communicate essential truths while supporting entrepreneurial passion.
When searching for partners on Shark Tank, Lubetzky highlights the qualities he values: "Above all, I look for who I want to partner with." For him, it's essential that candidates demonstrate strengths like critical listening and negotiation skills.
Read at Fortune
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