It's very difficult for people to adopt new ideas, which creates a gap between early adopters and the early majority that innovative marketers must bridge.
To cross the chasm, you need to change your approach to marketing and product development, meeting people where they currently are in their thinking.
The early majority requires practical benefits, reliability, and a proven track record, which differs significantly from the appetite for risk displayed by early adopters.
When Ford introduced the Model T, he revolutionized the automotive industry by addressing the concerns of the cautious early majority through innovative marketing and production.
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