Using a balance of freelance and permanent staff is both a strategic approach-supplementing existing skill sets to flex and scale-and a responsible one that avoids overcommitting to people when, realistically, there might not be a permanent job to offer.
Together with a sharp focus on attracting a strong permanent team, and a proactive hiring plan to keep a dynamic flow of talent through the company, freelance hires can be used to bolster your employees and business by keeping the right people in place.
In the design industry, there's a lot of love for freelance. Companies see it as a resource tap to turn on and off quickly. It's a way to 'try before you buy' and make sure the new hire really adds to existing team strengths.
The global candidate pool today is a mix of people who want to work on contracts indefinitely, freelancers keeping an eye out for the right permanent opportunity, and others who believe that committing to long-term employment is right for them.
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