The modern consumer, especially those under 35, shows a declining interest in jeans, with studies indicating that less than a third plan to buy jeans next.
Denim sales in the U.S. rose sharply in 2021 but began to decline in 2022, illustrating changing consumer preferences driven by the rise of comfortable athleisure wear.
The U.S. athleisure market reached a valuation of $88 billion and is projected to grow 10% annually, highlighting a major shift in clothing trends toward comfort.
As remote work becomes standard, sweatpants are set to overshadow jeans, reflecting a broader societal move towards prioritizing comfort in daily attire.
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