Home Depot's viral giant skeleton, Skelly, has gained a cult following, inspiring fans to decorate it year-round and returning each year due to overwhelming popularity.
Home Depot's commitment to Skelly's success has led to major expansions in their Halloween lineup, quadrupling production as they tap into its viral marketing potential.
The Giant 12-foot category spurred a fivefold increase in new product selections, with new Halloween decor announced early to build excitement for the season.
Lance Allen, Home Depot's senior merchant, reveals that ongoing innovation in their product offerings aims to sustain consumer engagement and capitalize on viral trends.
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