Katrin Kaurov, CEO of Frich, emphasizes the financial pitfalls Gen Zers encounter, stemming from early money mistakes. Having learned financial independence at a young age as a model, Kaurov contrasts her experience with peers who struggle with money management. She founded Frich to promote transparency and mitigate anxiety surrounding finances. Key issues include reliance on unreliable financial advice from social media and procrastination in investing. Kaurov advocates for a healthier relationship with money, breaking the stigma of financial conversations among young people.
Money mistakes can start early, and Gen Zers are at risk of making some big errors, according to Katrin Kaurov, the CEO and cofounder of social financial platform Frich.
Kaurov says common errors include relying on buy-now-pay-later apps, and waiting too long to start investing.
Money shouldn't be lonely and sad and anxiety-inducing. We know that money is behind every decision that you make in life, and it doesn't have to be scary.
Kaurov and her friend Aleksandra Medina founded Frich in response to what they saw, aiming to help young people learn 'radical transparency and honesty' around money.
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