Ford's F-Series pickups account for 38% of U.S. sales, significantly overshadowing the company's EV offerings, which are struggling for market traction despite heavy investments.
The gas-powered F-Series pickups not only command a significant share of sales, with nearly 70,000 units compared to just 3,000 units for the electric F-150 Lightning, illustrating consumer preference.
Ford's retreat from the EV market after investing $30 billion highlights the challenges and uncertainties in fully committing to electric vehicles amidst stronger hybrid performance from competitors like Toyota.
Despite a rise in EV sales, Ford has recognized the market's slow adoption rates and the strong performance of hybrid vehicles, leading to a strategic pivot back.
[
Collection
]
[
|
...
]