Superlogic, a startup revolutionizing the use of consumer rewards points, recently secured $13.7 million at a valuation of $200 million. Founded by Lin Dai in Miami, the company aims to expand the utility of rewards points by connecting them directly to various loyalty programs, allowing consumers to choose from a diverse catalog of experiences rather than just traditional rewards. Their white-label platform interfaces with companies like American Express and Visa, managing inventory and payments, while addressing the liability concerns associated with unspent rewards points.
Lin Dai, CEO and co-founder of Miami-based Superlogic, said his company's technology is designed to "enhance the value of rewards points" by giving consumers a broader range of options in how to use them.
Examples include NBA Finals tickets, "exclusive" tickets to music festivals, a behind-the-scenes look at a Broadway production, or private dining with top chefs.
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