The new 'Footsteps' feature lets users track their travel history on Snap Map, showcasing how much of the world they have explored through saved Snaps.
Snapchat aims to differentiate itself from competitors like Instagram and TikTok by enhancing its Snap Map, indicating a strategic move to bolster user engagement.
Footsteps allows Snapchat users to see their travel statistics, like the percentage of their city explored, leveraging both past Memories and real-time location data.
The feature respects user privacy, as Footsteps data is only visible to the individual user and can be turned off or cleared in settings.
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