The article argues that startup success isn't solely dependent on flashy products but rather on the services provided to customers. By starting with service-based models, founders can closely connect with their audience, understand pain points, and validate ideas without substantial investment. This approach prevents creating overly complex products that don’t align with market needs. Ultimately, many thriving software startups began as service companies, highlighting the critical advantage of service orientation in early stages of business development.
Every successful company I've worked with has one thing in common: service is at the core of their business.
Unless your product functions as an entertainment or social platform, you're building a service business whether you realize it or not.
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