The article emphasizes the critical role of solving customer pain points in launching successful businesses. The author shares personal experiences, such as his development of Profile Manager during college and the creation of Jotform to streamline form-building tasks. They argue that merely having a unique product isn't sufficient for success; it must address a problem. Examples like Warby Parker illustrate how improving existing solutions also counts as addressing pain points. Additionally, the myth of attracting customers through novelty alone is debunked by referencing the failure of products like Juicero.
Every successful business I've launched has had one important thing in common: They've solved a pain point.
No matter how flashy a product, or how well-marketed, it's never going to take off if it doesn't solve a problem.
Solving a pain point doesn't necessarily mean developing a completely novel idea - it may just mean taking an existing product and making it better.
Some founders believe that if they create something cool enough, customers will magically materialize. It never works.
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