"While we're open to offering DirecTV flexibility and terms which we've extended to other distributors, we will not enter into an agreement that undervalues our portfolio of television channels and programs," Disney Entertainment and ESPN executives said in a joint statement. This highlights Disney's firm stance on requiring higher compensation from DirecTV due to rising programming costs, and indicates the ongoing tension as they seek a resolution that reflects the value of their content.
"They want to continue to chase maximum profits and dominant control at the expense of consumers - making it harder for them to select their preferred packages," illustrating the consumer's perspective on the dispute and expressing concern over the impact of corporate strategies on viewer choices and access to channels.
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