Disney and DirecTV have reached a distribution agreement ending a two-week blackout, restoring channels like ESPN and ABC to DirecTV's 11 million customers, highlighting the importance of maintaining viewer access to key programming.
The agreement allows DirecTV customers to access Disney's streaming services, including Disney+, as part of select packages, reflecting a shift towards integrating traditional TV and streaming content.
Negotiations were tense, with DirecTV contending that Disney's high rates for traditional content were misaligned with the potential decline in viewership and content diversity due to streaming services.
This deal signals the ongoing challenges faced by satellite TV providers as they navigate the competitive challenges posed by streaming services, emphasizing the importance of adaptable agreements for long-term success.
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