The new distribution contract between DirecTV and Disney restored access to major channels after a two-week blackout, aiming to provide more value and flexibility for customers.
The agreement will also allow DirecTV to offer a la carte options for Disney+, Hulu, and ESPN+, enhancing how subscribers can customize their viewing experience.
DirecTV's and Disney's joint announcement emphasized that this collaboration is a first-of-its-kind approach, allowing for tailored video experiences for consumers.
Disney had accused DirecTV of undervaluing its content, while DirecTV sought to allow customers more choice without being forced to buy channels they may not want.
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