Digital channels facilitated numerous start-ups during the pandemic, rapidly generating revenue while minimizing overhead. Five years later, customers desire both the convenience of online access and the reassurance of a physical presence. A company that transitioned from online to physical has observed that opening a location after validating customer demand enhances market leadership. Successful expansion is rooted in understanding customer patterns and engagement, turning early adopters into advocates before committing to physical space, ensuring that the investment is derived from established demand.
A storefront should open only after you know exactly which customers will walk through the door.
Earning loyalty first and locking in real estate second ensures that a physical location serves as an extension of proven demand.
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