Duncan Aldred, global vice president of GMC, emphasized the uniqueness of the Sierra EV Denali, stating, 'We believe this is a totally different proposition than anything that's been launched by anybody else before. So, we're confident about the demand.' His comments reflect GMC's strategic confidence as they aim to capture the electric truck market amidst Ford's setbacks.
As GMC launches its new Sierra EV Denali, Ford is scaling back its electric vehicle ambitions, killing off a planned three-row SUV EV and announcing a $1.9 billion write-off. This shift underscores Ford’s pivot towards hybrids, despite its earlier commitments to invest heavily in EV technology.
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