Hummus, once a niche commodity, has surged in popularity, currently valued at $1.82 billion in North America. This growth trend highlights its increasing acceptance as a household staple.
Brands like Sabra are known for their consistent quality and wide range of flavors, maintaining high visibility in stores, making them a go-to choice for hummus lovers.
Cedar's distinguishes itself with a creamy texture and an authentic taste that appeals to those desiring a traditional hummus experience, differing from the more 'Americanized' options.
Ithaca stands out for its bold flavors, attracting a dedicated following of fans who appreciate its unique combinations, showcasing the diversity and creativity found in the hummus market.
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