Pluq advocates slower charging as a more efficient and cost-effective solution, which helps mitigate issues on the electricity grid. "Because many parties focus on fast charging and public charging, there is a world to be won in the semi-public, destination-based domain," says Lars de Boer, Investment Manager at P Capital Partners.
Focusing on Destination Charging, Pluq aims to install charging stations at locations where users typically spend extended periods, such as hotels, offices, amusement parks, and hospitals. By leveraging existing infrastructure, the company seeks to provide a cost-efficient and energy-saving charging solution while generating additional revenue for property owners through shared proceeds.
Pieter Zijlema, CEO and co-founder of Pluq, states, 'We can now further shape our plans so that electric driving becomes accessible to everyone, without disrupting the electricity grid.' He emphasizes that faster is not always better when it comes to charging, highlighting the importance of strategic expansion.
Founded in 2019, Pluq offers organisations Charging-as-a-Service, financing, installing, maintaining, and managing electric car charging points on private parking lots at no cost to the organisation. This service enhances visitor satisfaction and promotes a sustainable image.
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