From 2011 to 2021, Facebook's average revenue per user (ARPU) shot up at a nearly exponential rate.Companies across every sector were paying more per "eyeball" than ever as customer acquisition costs (CAC) rose at an unsustainable rate.I shared this observation a couple years ago, predicting that startups would start to better scrutinize and reel in their spending:
Facebook's revenue per user is growing almost exponentially in US/CAN.
Facebook's revenue per user is growing almost exponentially in US/CAN.
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