His YouTube channel is not merely about sharing his football journey but rather about portraying himself as a media brand and personality, which is quite unique among athletes.
As Ronaldo navigates the waters of digital media, he aims to reshape his public image and possibly open up new revenue streams that go beyond the football field.
Cristiano Ronaldo's venture into YouTube seems to be a strategic PR move to alter public perception, leveraging his massive social media following for greater outreach.
Unlike other athletes, Ronaldo's challenge will be to transition from athlete to engaging host, an area where he may need to grow as he develops his channel.
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