A recent analysis of UK software buyers revealed that 57% regret at least one software purchase in the last 18 months, primarily due to unclear goals and outcomes. Successful buyers tended to limit their options to between one and four choices, while regretful buyers often led with up to 59 options. Engaging with expert advice and using product trials was also associated with higher satisfaction. Common issues included the complexity of software and onboarding challenges, underscoring the need for clearer goals and better processes for users.
The secret to completing a successful software purchase is to know what you're aiming to achieve, keep your list of options short, and temper expectations.
A third of regretful buyers say they wished they'd clarified their company goals and desired outcomes better.
Nearly three-quarters of happy customers had between one and four options on their initial list, compared to regretful buyers, who had as many as 59.
Seven-in-ten satisfied software buyers carried out a product trial, compared with just half of regretful buyers.
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