""Influence is no longer just about reputation, it's about the ability to generate continuous attention across multiple channels," said Jennifer Roberts, chief marketing officer at Onclusive."
""The rise of AI-driven search and content is accelerating this trend," highlighting the significant impact of technology on brand influence."
""AI platforms are generating disproportionate levels of media coverage, driven by innovation, competition and ongoing debate around regulation, ethics and the future of work.""
""The report identifies a 'sentiment ceiling' affecting many leading tech brands, where high levels of scrutiny limit positive perception despite strong influence.""
The 2026 Brand Influence Rank from Onclusive identifies YouTube as the most influential brand, with digital-first platforms dominating the top 10. This ranking emphasizes the ability of these brands to generate sustained media coverage and shape public perception. The report highlights a shift in influence definition, focusing on continuous attention across channels. Notably, ChatGPT enters the top 10 for the first time, showcasing the rise of AI brands. However, a 'sentiment ceiling' limits positive perception for many tech brands despite their influence.
Read at Business Matters
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