#brand-influence

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Adweek
2 months ago
Artificial intelligence

Empowered Customers Are Driving the Era of Brand Meritocracy

AI assistants are reshaping consumer interactions with brands, focusing on objective substance over branding.
AI assistants are becoming personal shoppers, considering various factors beyond brand preference. [ more ]
Le Monde.fr
4 months ago
Brooklyn Nets

NBA in Paris: Brooklyn Nets model their global strategy on PSG's

The Brooklyn Nets team visited Paris to play a game against the Cleveland Cavaliers as part of the NBA Global game in 2024.
The team sees the Paris game as an opportunity to export its brand internationally and showcase the cultural influence of Brooklyn. [ more ]
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