#brand-influence

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fromThe Business of Fashion
3 hours ago

Rethinking Success Metrics for Brand Ambassadors

The idea that a big name celebrity or a high follower count automatically guarantees influence is outdated. Today, consumers expect brands to demonstrate cultural fluency and a genuine understanding of the communities they want to reach.
E-Commerce
Liverpool FC
fromwww.nytimes.com
2 months ago

Why Van Dijk and Salah are as valuable off the field as on it for Liverpool

The off-field influence of Virgil van Dijk and Mohamed Salah is as vital to Liverpool as their performances on the pitch.
Fashion & style
fromBlack America Web
2 months ago

It Sells Itself: The Most Influential Celebrity-Owned Fashion Brands of 2025 Including SKIMS, Savage X Fenty, Off-White & More

Celebrity-owned fashion brands have varying levels of influence, with strategic marketing playing a key role in their success.
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