Lowe's has partnered with popular YouTube star MrBeast to connect with Millennial and Gen Z customers, tapping into the growing influencer marketing trend. Chief Marketing Officer Jen Wilson emphasizes the importance of collaborating with diverse creators to enhance digital engagement and relevance among younger generations. As the influencer marketing market expands significantly, with a projected worth of $33 billion, Lowe's has established its Creator Network, enlisting over 17,000 creators, including notable influencers, to promote DIY projects through compelling storytelling and community connection.
Tapping into creators with varying levels of followers is a key priority for Lowe's as we look to gain relevance with younger generations while increasing digital engagement.
Creators aren't just making content; they're building businesses by taking on real projects and connecting with their communities through meaningful storytelling.
The global influencer marketing market size has more than tripled since 2020 and is expected to reach $33 billion this year.
These are exciting names in the world of influencers and now they'll be DIYing with Lowe's across their social channels.
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