Where to find employees when LinkedIn isn't working

"LinkedIn is exhausting these days, y'all. What used to be a straightforward professional networking site has been completely TikTokified. Half of the feed is people posting long, emotional essays about what their morning coffee taught them about B2B sales. The other half is a barrage of recruiters and auto-bots. But that's the business model, right? LinkedIn makes money from everything except helping you hire efficiently. The platform that was supposed to connect employers with serious professionals has become a content farm with a résumé tab."

"You post a job, and you are instantly hit with a tidal wave of "Easy Apply" bots; candidates who blindly tap a button without reading a single word of your job description. Even worse, the platform has become a hotbed for ghosting. You reach out to a solid candidate, set up a time to chat and then poof - crickets. Currently, 52% of employers say their biggest recruitment challenge is a lack of quality candidates, according to ZipRecruiter data."

"Notice it doesn't say a lack of candidates. There are plenty of warm bodies out there. But finding someone who will show up, do the work and not no-call, no-show on day three? These days, that requires stepping outside the LinkedIn echo chamber. If the biggest platform on the internet isn't working for you, here is where you actually need to be looking."

"When you post on a massive social network, you are a small fish in a giant, chaotic ocean. You are competing against Fortune 500 companies with dedicated employer branding teams and bottomless ad budgets. Worse, social-first platforms are built for passive scrolling, not intentional job hunting."

LinkedIn has shifted from professional networking toward TikTok-style content and automated recruiting activity. Job posts often trigger “Easy Apply” bots that submit applications without reading job descriptions. Hiring managers also report increased ghosting after scheduling interviews, creating delays and uncertainty. Employers face a quality problem rather than a shortage of applicants, since many candidates do not reliably show up or complete the process. Large platforms can disadvantage small businesses because they place job listings in a chaotic feed dominated by major companies with strong branding and large budgets. Social-first platforms are optimized for passive scrolling instead of intentional job hunting.

Read at New York Post