The Trump administration is intensifying its use of social media to connect with younger audiences and improve its public presence. In its initial 100 days, the White Houseâs account on X recorded over 2 billion impressions, with a total of 6 billion when including affiliate accounts. The administration also reported substantial growth on Facebook (2 million new followers), Instagram (804 million views), and YouTube (366,400 new subscribers). This strategy mirrors the campaign tactics from 2016, emphasizing social media's role in shaping communications and bypassing mainstream channels.
The Trump administration has effectively leveraged social media platforms to expand its reach, amassing billions of impressions and millions of new followers in just 100 days.
With an increasing reliance on social media, Trump's White House aims to engage younger audiences and sidestep traditional media narratives, much like during the 2016 campaign.
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