The article discusses the contrasting impacts of social media on actors and films during awards season. It highlights Karla Sofia Gascon's negative viral moment as a cautionary tale. In contrast, Timothee Chalamet, nominated for his role in 'A Complete Unknown', creatively employs social media to engage audiences in a refreshing manner. By blending humor and non-traditional marketing strategies, Chalamet's campaign exemplifies a new era in Oscar promotion, appealing to Gen Z sensibilities and focusing more on virality than conventional viewership metrics.
Karla Sofia Gascon's unearthed social media posts illustrate how viral moments can negatively impact a film's success during awards season.
Timothee Chalamet's unique Oscar campaign includes humor, unconventional promotional tactics, and a deep understanding of social media's influence on modern audiences.
Collection
[
|
...
]