Thwarting the Social Media Algorithm with Behavioural Science
Briefly

The article explores how social media companies exploit psychological reinforcement principles to maintain user engagement. These platforms deliver tailored content and social rewards, which enhance user interaction and satisfy needs for validation and recognition. The concept of reinforcement schedules suggests that individuals can take control by understanding the reward systems at play. By recognizing the dynamics of social reinforcement, users can create their own experiences on social media, countering the habitual engagement that platforms encourage and fostering healthier usage patterns.
Social media operates on principles of reinforcement schedules, with companies adept at keeping users engaged through tailored content and social rewards.
Understanding the underlying science of reinforcement can empower individuals to manage their social media experience and reduce dependence on these platforms.
Read at Psychology Today
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