"Meta CEO Mark Zuckerberg has repeatedly praised the social app and X rival, which has now grown to over 400 million monthly active users, as the company's next big hit. Shortly after the app's debut, the exec told investors that Threads had a good chance of reaching 1 billion users in a few years' time. Though Threads hasn't yet hit that milestone, the company has been testing ads for some time."
"The company has made it easy for existing advertisers to expand their reach to include Threads by allowing them to automatically place ads through both Meta's Advantage+ program and via manual campaigns. Supported formats include image and video, ads, including the newer additions of the 4:5 aspect ratio format and carousel ads. Advertisers can manage their Threads ads alongside those for Facebook, Instagram, and WhatsApp in their Business Settings, which simplifies cross-posting."
"In addition, Meta expanded the third-party verification already available on Facebook and Instagram (including feed and Reels) to the Threads feed through Meta Business Partners. This provides advertisers with independent brand safety and suitability verification for Threads - a useful feature when Threads' nearest rival is dealing with a scourge of illegal deepfakes. The company didn't share how often users would see ads in their feed, but noted that ad delivery initially would remain "low" as the feature scaled to global users."
Meta is expanding ads on Threads to all users globally with a gradual rollout starting next week and possibly taking months to complete. Threads has grown to over 400 million monthly active users and was projected by Meta to have potential to reach 1 billion users. Meta began testing ads a year ago in the U.S. and Japan and opened access to global advertisers last April. Advertisers can place ads via Advantage+ or manual campaigns and use image, video, 4:5 aspect ratio and carousel formats. Threads ads can be managed in Business Settings alongside Facebook, Instagram, and WhatsApp. Meta enabled third-party brand safety and suitability verification for Threads via Meta Business Partners. Ad delivery will initially remain low as scaling proceeds.
Read at TechCrunch
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