Totem, co-founded by Carter Fowler and Chase Lemonds, is a startup that manufactures a peer-to-peer tracking device for outdoor events. Following its viral debut on Instagram in February 2024, which garnered over 36 million views, the company reported over 150 million views across social media, achieving virality on major platforms without an advertising budget. With successful social media strategies, Totem averages a viral video every 13 days, underlining the importance of sustaining interest in a brand amid viral fame.
There's a big, big difference between engineering sustainable virality and going viral.
Totem has achieved the Grand Slam of posting by going viral on each of the big four platforms: Instagram, TikTok, Facebook, and YouTube.
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