Read at Entrepreneur
Jay Clouse, founder of Creator Science, shared three levers that helped his business earn over $565,000 last year. The first lever is to choose a word or idea to become associated with. When your work is connected to a specific word or phrase, that association spreads and builds a targeted audience. The second lever is to publish content every day, starting with social media to attract new audiences and then invite them to your own distribution platforms. The more people you attract, the bigger your owned system of distribution becomes.
"Your brand as a creator matters now more than ever... You need your work to be associated with a specific idea."
Jay Clouse, the founder of Creator Science, achieved success in the creator economy by implementing three key strategies. Firstly, he emphasized the importance of being associated with a specific word, phrase, or idea. By choosing something that you want to be known for, you can build a targeted audience. Secondly, Clouse stressed the significance of publishing content every single day. This helps creators showcase their work on discovery platforms, such as social media, and then invite audiences to their own distribution platforms, like email or podcasting.
"Publishing content related to that word or idea is the real work of a creator... The more people you attract to your relationship platforms, the bigger your owned system of distribution becomes."