The article emphasizes the importance of the Social Selling Index (SSI) score on LinkedIn over traditional metrics like likes and follows. The SSI, scoring from 0 to 100, gauges how well users forge relationships, engage, and establish their brand. A higher SSI correlates to increased visibility and more sales opportunities, as those with high SSI can generate 45% more sales. It also details the four components of SSI and offers tips on enhancing each aspect to improve overall performance on the platform.
"Instead of calculating your impact post by post, you should focus on this little-known and even less-discussed number: your Social Selling Index (SSI) score."
"The higher your SSI score, the more LinkedIn will push your content, increase your visibility, and ultimately expand your reach."
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