By 2025, the state of human interaction online is undergoing fundamental changes, influenced by rapid evolution fueled by past pandemics. While short-form videos dominated via platforms like TikTok, long-form formats, such as YouTube content and podcasts, remain popular. Algorithms play a pivotal role in user engagement, with Instagram currently challenging TikTok's influence. Substack has emerged as a powerful platform for long-form writing, catering to an audience tired of short messages, allowing depth and richness in content creation to flourish once more.
The social Internet reinvents itself every decade and five years after a pandemic, it finds new forms of discovery and civil discourse.
TikTok's algorithm revolutionized content consumption, offering an endless stream of engaging short-form videos that captivated users for hours.
Instagram seems to be displacing TikTok with established creators, raising questions about the motivations behind creators' shifts and the unpredictable nature of algorithms.
As people grew weary of short-form content, Substack emerged as a gateway for long-form writing, making newsletters more accessible and desirable.
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