"It's very much an experiential thing, and social media drives so much of this. People will queue, particularly younger people, but if the end result is poor, they're not gonna queue again."
"There isn't a whole lot of transparency, sometimes, in what food influencers do. They're there to showcase and promote, not necessarily critique a spot."
Popular restaurants, particularly trendy pizza places, attract massive queues driven largely by social media hype and influencer promotion. Younger people willingly queue for these experiences, viewing the wait as part of the appeal. However, if the final product fails to meet expectations, customers won't return. Food influencers play a significant role in marketing these destinations, often showcasing and promoting establishments rather than providing genuine critique. The lack of transparency in influencer partnerships raises questions about whether their recommendations can be trusted. This phenomenon reflects how social media shapes dining culture and consumer behavior in Ireland's evolving food landscape.
Read at Irish Independent
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