Amelia Samson leveraged her heartbreak after a breakup in 2020 to create a successful TikTok account documenting her healing journey. Struggling with COVID restrictions, she initially sought comfort in social media but found a lack of relatable content. After posting her first video, she quickly gained traction and followers, turning her emotional ordeal into a thriving side hustle. Today, Samson has nearly 580,000 followers and earns between $100 and $3,000 a month through brand deals, showcasing the potential for influencers to monetize personal experiences, despite the emotional toll.
There was never a part of me that thought it could turn into something bigger; I just thought I'd find a few new internet friends.
At first, sharing her lowest moments with strangers online was kind of mortifying, but she now thinks it was the secret to her unexpected success.
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