Dr. Ryan Walter and Abby Lyons have gained significant popularity on TikTok with their account 'Doctor Waffle,' which features whimsical songs and stories performed with animal figurines. With over 1.6 million followers, their music not only entertains but also provides comfort, notably for anxiety and panic attacks. Walter, a psychologist, began the venture as a hobby and saw unexpected success after a song about toy brains went viral. As their channel grew, so did opportunities from advertisers and publishers, indicating a significant shift from a creative pastime to a budding career.
"What people are more broadly drawn to are our stories, our melodies, and characters. And positivity; a place of levity and lightheartedness."
"Some of them are more silly and some of them have a more meaningful message. People have genuinely seemed to have found them helpful for anxiety and panic attacks."
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