Your dream customer has fears, dreams and strong beliefs. They have gaps in their knowledge they need you to fill. Knowing what to write about makes them stop scrolling.
When you acknowledge what scares them most, they recognize you as someone who shares their reality. They suspect you hold the answer to their fears going away.
It's not just about fears. Your ideal client has specific dreams and success is clear in their mind. They want to build something meaningful.
Point to unwavering evidence that their dreams are possible. Make success feel closer than they thought. People message mentors who believe in their aspirations.
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