Snapchat's new 'AI Clips' Lens format turns photos into five-second videos | TechCrunch
Briefly

Snapchat's new 'AI Clips' Lens format turns photos into five-second videos | TechCrunch
""For the first time, developers can build and publish photo-to-video AI directly to Snapchat from the GenAI Suite in Lens Studio. There's currently nothing else on the market that combines closed-prompt AI video generation with direct photo input, real distribution, and monetization.""
""AI Clips are designed as a closed-prompt experience, where Lens creators design the Lens, and users can tap it to generate a video from their own photos.""
Snapchat introduced AI Clips in Lens Studio, enabling creators to design AR and AI effects. This new format allows users to transform a single photo into a five-second video. Unlike open-ended tools, AI Clips offer a closed-prompt experience where users generate videos from their own photos. The feature is accessible to Lens+ subscribers, who can also monetize their creations through Lens+ Payouts. Snapchat claims this is a unique offering in the market, combining closed-prompt AI video generation with direct photo input and monetization opportunities.
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