Snapchat's latest report with National Research Group emphasizes the active engagement of its users with film and TV content. Over 90% of Snapchatters indulge in movies or TV shows weekly, reflecting their desire to participate in cultural conversations. The research highlights how influence from friends and family impacts purchasing decisions related to entertainment products. Additionally, Snapchat users show a stronger connection to brands associated with their entertainment interests, as indicated by their higher recall and loyalty toward those brands by 81% and 77% respectively.
Snapchat's new research reveals that 90% of users engage with film and TV weekly, showcasing their passion for cinematic content and its role in cultural conversations.
The report highlights that 81% of Snapchatters are likely to remember brands featured during film and TV engagement, emphasizing the effectiveness of integrated advertising in these contexts.
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