"This format is designed to increase awareness with broad reach, encourage user interaction, and boost conversions with direct call-to-action messages within the chat."
"Tailored for mobile-first brands, Sponsored Snaps enhance storytelling and connect with digital-first consumers, offering an organic, interactive way to engage."
Snapchat India has launched a new advertising format called Sponsored Snaps, allowing businesses to send full-screen vertical video ads directly to users' Chat inboxes. AJIO is the first brand in India to utilize this feature, aiming to connect with Gen Z and Millennial audiences through creative storytelling. The format enhances user engagement, awareness, and conversions via interactive content. Future developments may include AI-powered personalized recommendations and direct transactions within Snapchat, creating a seamless social commerce experience and paving the way for innovative advertising solutions in the mobile-first environment.
Read at Mashable India
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