Recent findings from an Adobe Express study reveal that many entrepreneurs face challenges integrating digital tech into their business operations, particularly in online communication. While older business owners have trouble adapting, younger Gen-Z entrepreneurs are showing rising confidence in their digital marketing skills. Importantly, 40% of surveyed businesses were founded in the last four years, indicating a shift in entrepreneurial demographics. Many participants also reported long working hours, underscoring the hard work involved in entrepreneurship, yet a growing number are improving their online presence as digital natives emerge as leaders in their fields.
The survey revealed that while many entrepreneurs struggle with online communication, especially older generations, a growing number of younger founders are becoming confidently adept with digital marketing.
The findings show a surge in self-made entrepreneurs, especially among Gen-Z, with 40% of businesses in the survey launched in the last four years, enhancing online communication skills.
Despite the challenges posed by digital integration, particularly for older business owners, the trend indicates a rising confidence in using online platforms successfully amongst younger entrepreneurs.
Survey participants reported overwhelming workloads with over 43% working more than the traditional 40-hour week, highlighting the relentless nature of entrepreneurship.
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